MARKETING OF RELATIONS ON INDUSTRIAL MARKETS: THE COMPANY FORMATION OF INTEREST IN ORGANIZATION OF INTEGRATED RELATIONS WITH SUPPLIERS IN THE PURCHASE PROCESS

Маєвський, Валентин АнатолійовичKovalchuk, S.V.2021-05-132021-05-132012https://er.nau.edu.ua/handle/NAU/50405The article studies the theoretical aspects of managing the relations in the supply chain of industrial companies and analyzes the significant for home companies fields of managing the supply chains and factors, that favour the establishment of integrated relations between companies.enheoretical aspects , industrial companies, MARKETING ,MARKETING OF RELATIONS ON INDUSTRIAL MARKETS: THE COMPANY FORMATION OF INTEREST IN ORGANIZATION OF INTEGRATED RELATIONS WITH SUPPLIERS IN THE PURCHASE PROCESSArticle658.7.012.34