Поліщук, Оксана Володимирівна2021-05-132021-05-132015https://er.nau.edu.ua/handle/NAU/50427Nowadays competition is the driving force for company’s existence and development in the market economy. Moreover, it is the source of the vitality for enterprises. Companies make a product, and people buy it based upon their opinion that it is the best price for the best quality they can get. If a company makes a product at a price which is too high, other companies will seek a way to undercut them and, as a result, steal their customers away. It sounds like it is not very nice, but, and this is a big but, that is the real world. This is the “arena” of international competitiveness in the early years of the new millenniumДосліджено проблеми конкурентоспроможності національних підприємств в умовах глобалізації. Конкурентна стратегія, як теоретична модель сприятиме зміцненню конкурентоспроможності підприємствenконкурентоспроможністьThesis