Кваліфікаційні роботи здобувачів вищої освіти кафедри логістики

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Competitiveness management of the freight forwarding company
(National Aviation University, 2024-06) Budivska, Viktoriia; Будівська, Вікторія Василівна
This qualification paper examines the main approaches to managing freight forwarding company competitiveness. The theoretical chapter of the paper explored the concepts of competitiveness, the main factors influencing it, and methods for managing freight forwarding company competitiveness. Special attention was given to modern approaches and tools for strategic planning and marketing. The analytical chapter is devoted to analyzing the competitive environment and market conditions in which the freight forwarding company operates. SWOT analysis of the freight forwarding company was conducted. The market positions of the freight forwarding company were examined in comparison with its main competitors. The project chapter is dedicated to developing a strategy to enhance the competitiveness of the freight forwarding company, including the implementation of innovative technologies, optimization of business processes, development of marketing tools, and improvement of product quality. Specific measures and recommendations are proposed to achieve the set goals. The materials of the qualification paper are recommended for applying in scientific research, educational processes, and the practical activities of freight forwarding management specialists.