The study of foreign experience of foreign companies, comparative characteristics of
competitors (benchmarking) on certain indicators, in particular, the amount of capitalization, allows
us to conclude that in the XXI century the hidden potential for improving macroeconomic and
microeconomic performance is far from being revealed. It is a question of rational distribution of
critical resources in space and time and necessity of management of the modern enterprise on the
basis of the proved administrative decisions with use of digital technologies.
