Browsing by Author "Beznitska, Daria Oleksandrivna"

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    Evaluation of the "Mercedes-Benz" company international marketing strategy`s effectiveness
    (National Aviation University, 2023-06-24) Beznitska, Daria Oleksandrivna; Безніцька, Дар'я Олександрівна
    In today's conditions, international marketing becomes a necessary condition for the success of companies in foreign markets, as it is orients entrepreneurial needs, requirements and development trends of target markets, allows for the correct orientation of the company's activities, contributes to strengthening the competitiveness of companies and forms the basis for conducting an effective foreign economic policy. In addition, the expansion of globalization processes and the strengthening of competition increased the need to use international marketing tools and introduced unique rules of the game on the world market of transport services, forcing transport companies to respond and adapt to unexpected changes in the market environment faster. Therefore, determining the essence and features of using international marketing in the transport business is a relevant topic of research. Today, the relevance of the use of marketing tools in all industries, spheres of activity and all markets is undeniable. Marketing is engaged in the search for promising sales markets, attracting the interests of a target group, increasing the efficiency of enterprises, strengthening its competitiveness. Marketing in the automotive market is necessary for solving the practical tasks of attracting consumers, increasing sales volumes, forming loyalty to a certain car brand and establishing long-term relationships with clients.