Browsing by Author "Liskov, Ihor"

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    Management of marketing activities as a necessary component of enterprise success
    (National Aviation University, 2023-04) Liskov, Ihor; Лісков, І.В.
    The development of economic reforms significantly accelerated marketing relations in modern business practice. The transition from competition for resources to competition for the consumer and already existing relations in this area have become a powerful factor in the development of modern enterprises. In the conditions of the implementation of market relations in Ukraine, there is a need for a new business culture, one of the carriers of which is marketing. Growing competition requires an entrepreneur to organize business activities in which the highest results are achieved at the lowest costs.