Browsing by Author "Onisimchuk, Mariya"

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    Application of the service process matrix in logistics
    (National Aviation University, 2021-04-08) Onisimchuk, Mariya; Онісімчук, Марія Василівна; Yurchenko, Kateryna; Юрченко, Катерина Михайлівна
    The problem of continuous improvement of services is well-known for every company. The Service Process Matrix is a classification matrix of service industry firms based on the characteristics of degree of customization and the degree of labor in the individual firm's service processes. The Service Process Matrix can be useful when investigating the strategic changes in service operations. This managerial tool presents unique managerial challenges associated with each quadrant of the matrix. By paying close attention to the challenges associated with their related classification, service firms may improve their performance.
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    Logistics approach to forming customer loyalty
    (National Aviation University, 2021-04-08) Onisimchuk, Mariya; Онісімчук, Марія Василівна; Kabluchko, Oleksandra; Каблучко, Олександра Максимівна
    In the modern world the problem of customer loyalty become more popular. In order to achieve the desired results, different companies resort to wrong actions, which only worsens the relationship with the client. A loyal customer is a satisfied customer who remains loyal to the company.