Browsing by Author "Peleshenko, Anastasia Valerievna"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Soft power as the main tool for shaping the foreign policy image of the country
    (National Aviation University, 2021) Peleshenko, Anastasia Valerievna; Пелешенко, Анастасія Валеріївна
    The phenomenon of «soft power» has become widespread in foreign policy in recent decades. This term means the use of techniques to influence the population of foreign countries through culture, beliefs, intangible resources and political ideals, without the use of more traditional elements of force, including military pressure. «Soft power» is attractive because it is carried out without the use of weapons. Applying its mechanisms is much more prestigious for the state than the tools of «hard power». That is why the great powers have increasingly bм egun to include this tool in their arsenal. Its components are universal spiritual values, culture, science and education, and most importantly - peaceful foreign policy. It is thanks to them that the state can make the greatest contribution to resolving inter-civilizational misunderstandings, and also thanks to these parameters it is possible to attract allies from other countries and gain public approval. Each country may have a specific manifestation and application of «soft power». The soft power of one state influences other countries through the attractiveness of culture, values, language, religion, public diplomacy, and ideology. For example, in France, maintaining and highlighting one’s historical heritage, protecting and respecting the French language and cinema are crucial in promoting «soft power». France’s image is built on its history, fashion, culture, rather than on what is happening today.