Browsing by Author "Poplavska, E."

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21st century design: function. individuality. ecology
(National Aviation University, 2021-04) Poplavska, E.
Information retrieval is an important component for a logical understanding of the meaning of the product, as well as its use in creating design and emotional impact on the buyer. Before creating any sketches, you need to understand the market of competitors on this topic and the target audience. Next, determine what impression the product should make on a person to want to buy the product? The product should be clear, because the buyer needs 15-60 seconds to determine the first, often basic, impression of interest or indifference to the product. Clear design is, graphically executed, answers to the first questions in a person's head. The information provided by the packaging design is parallel to the flow of ideas that are concretized in a single logical direction. It is important to give a person exactly what he needs - then the buyer's decision will be quick and confident, and the product will be remembered. Brand identity is a special identity of a specific product that is difficult to apply to any other packaging. You can use coloring, illustrations, original fonts or materials as a tool for attracting attention ... The point is that the product seems absolutely simple and easy to remember by its design. And this does not mean that everything is really simple, the complexity of the design is to create a unique design, looking at which you will understand how simple and logical it is for this product, so it is irrelevant to use for anything else. It is important that the first impression of the product is a fully harmonious picture, reflected in a single style. In the design of a unique package there should be a scheme, a plan, or a perfect reconstruction of the structures of the composition - this is when the package states everything and almost nothing. Focusing on the important internal components of the design, it is necessary to mention the actual affiliation of the design to the product within the present. The goal: to create a product that will reveal its individuality in the 21st century and the probability of being at the current pace in 20 years. An effective way to incorporate design into the present is to use fashion trends and tendencies, such as smart design elements such as QR codes. How to leave all the necessary information on the package, and illustrate the additional message with a QR-code to go to the site for a more detailed acquaintance with the product.