Browsing by Author "Pryschepa, Natalia"

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    About some factors of enterprises` competitiveness
    (Національний Авіаційний Університет, 2019) Прищепа, Наталія Петрівна; Pryschepa, Natalia; Прищепа, Наталья Петровна
    The most noticeable today in Ukraine is the growing intensity of competition in the markets of consumer goods. This fact is due to the progressive imbalance between the proposal, which has a significant potential for growth in the form of unused productive capacities of enterprises, and solvent demand, which depends on real incomes of consumers. The success of an enterprise in the market largely depends on how well it solves the problem of ensuring the adequacy of the chosen ways of achieving the objectives, on the one hand, and the availability of resources and market situation - on the other. This is a task belongs to a range of problems of strategic marketing management, or rather one of them - strategic marketing planning.