Browsing by Author "Trotskovets, Ivanna Vasylivna"

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The role of media in hybrid wars: Ukrainian experience
(National Aviation University, 2021) Trotskovets, Ivanna Vasylivna; Троцковець, Іванна Василівна
The rapid development of technology has dramatically changed the information environment we live in. The capabilities provided by information technology allow anyone to capture, edit and share information, images and videos in real time, regardless of whether traditional media report any events. This gives everyone the opportunity to become an actor in the information process and potentially distribute messages to audiences of unlimited numbers and sizes around the world. It is worth noting that governments and traditional media are no longer the most important players in the information space; now, they must compete for keeping their spot among all other actors in the media. Mass media is one of the types of media, the main purpose of which is the simultaneous influence, i.e. the transfer of information to a large group of people. Mass media is believed to be the main channel of transmitting and reproducing information by such means as television, radio, the Internet, and the press (newspapers, books, magazines). In addition, the term “media” can be applied to organizations that control the above means, i.e. publishing houses and television channels. Since 2013, the mass media have become the Kremlin’s main “weapon” for spreading propaganda and disinformation about Ukraine in the world.