(Academy of Applied Sciences Academy of Management and Administration in Opole, 2024) Ohiienko, Mykola; Огієнко, Микола
The transport and logistics sector is one of the strategically important industries that connects not only the economic space of the country but also largely determines social stability in society and the quality of life of the population. To solve these problems, the monograph proposes directions for the development of the transport and logistics sphere through the use of adaptive mechanisms based on the speed, flexibility, and efficiency of adaptation, development, and combination of modern marketing concepts and new approaches in the application of marketing communications.
