Наукові матеріали кафедри менеджменту зовнішньоекономічної діяльності підприємств

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Browsing Наукові матеріали кафедри менеджменту зовнішньоекономічної діяльності підприємств by Subject "33(075.8)"

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    About some factors of enterprises` competitiveness
    (Національний Авіаційний Університет, 2019) Прищепа, Наталія Петрівна; Pryschepa, Natalia; Прищепа, Наталья Петровна
    The most noticeable today in Ukraine is the growing intensity of competition in the markets of consumer goods. This fact is due to the progressive imbalance between the proposal, which has a significant potential for growth in the form of unused productive capacities of enterprises, and solvent demand, which depends on real incomes of consumers. The success of an enterprise in the market largely depends on how well it solves the problem of ensuring the adequacy of the chosen ways of achieving the objectives, on the one hand, and the availability of resources and market situation - on the other. This is a task belongs to a range of problems of strategic marketing management, or rather one of them - strategic marketing planning.
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    Aviation transport enterprises management as a factor of activisation of globalization processes in economy
    (Національний авіаційний університет, 2017) Прищепа, Наталія Петрівна; Остапенко, Тетяна Геннадіївна
    In this thesis it is described, actually processes of globalization. Globalization is not unification, this is union of humanity in whole world. In thesis it is defined, that effective management of different enterprises intensifies globalization processes in the world. In this thesis we can say, that globalization is developed with activization of flexible system of management of avia-transport enterprises.
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    Globalization processes in the aviation industry of Ukraine
    (Національний Авіаційний Університет, 2019) Прищепа, Наталія Петрівна; Pryshchepa, Natalia; Прищепа, Наталья Петровна
    The article is devoted to the analysis and disclosure of the main programs and processes of integration of the aviation industry into the system of international relations, the article reveals the tendencies of globalization in the field of aviation of Ukraine.