Наукові матеріали кафедри маркетингу

Permanent URI for this collectionhttp://er.nau.edu.ua/handle/NAU/33803

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Browsing Наукові матеріали кафедри маркетингу by Subject "339.137.2"

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    Coal producer’s energy efficient potential assesment
    (Wyższa Szkoła Społeczno-Gospodarcza, Przeworsk, 2019) Смерічевський, Сергій Францович; Smerichevskyi, Serhii Frantsovych; Бєзгіна, Олена Степанівна; Byezgina, Olena Stepanivna
    Ensuring sustainable competitiveness of economic entities is an important component of economic security enterprises at the present stage of development. Solving this problem requires the creation of an effective competitiveness management system at enterprises. In the conditions of toughening competition on the commodity markets, increasing competitiveness becomes the main strategic goal of effective function the economic entities. There is an objective need to create a mechanism for management competitiveness at the enterprise level, providing for the search for new ways and methods for the formation of competitiveness in accordance with the conditions of competitive environment. In this regard, of particular interest is the application of concept competitiveness management in solving the problem of creating strategic competitive advantages of the economic entities. The effective use of resources potential as an instrument of optimization management the economic entities opens up broad opportunities for acquiring unique competenciesentities opens up broad opportunities for acquiring unique competencies and the formation on this basis of sustainable competitiveness. The purpose of writing this collective monograph is to substantiate the theoretical-methodological foundations and develop a system for management the competitiveness of economic entities in a change market environment, taking into account the current state of resources potential and economic conditions, as well as the degree of globalization and international economic relations the economic entities.
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    Methods of management by enterprise corporate social responsibility development: ecological component
    (Przeworsk: WSSG, 2019) Смерічевський, Сергій Францович; Smerichevskyi, Serhii Frantsovych; Князєва, Тетяна В'ячеславівна; Kniazieva, Tetiana Viacheslavivna; Раменська, Світлана Євгеніївна; Ramenska, Svitlana Yevheniivna
    The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches the management of competitiveness the economic entities in order to increase the efficiency of using the resource potential, formation of competitive advantages and development strategies. Basic research focuses on economic diagnostics of ensuring the competitiveness of economic entities, marketing and logistics, analysis of energy-efficient potential, assessment of development potential. The research results have been implemented in the different models of inventory management, corporate social responsibility management, business process management and project management. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities and increase their competitiveness. The results can also be used by students and young scientists in modern concepts and mechanisms for management of competitiveness the economic entities in the context of efficient use the resource potential and iintroduction of modern innovations.