Кваліфікаційні роботи здобувачів вищої освіти кафедри менеджменту зовнішньоекономічної діяльності підприємств

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Management of marketing activity of Islam Karimov Tashkent International Airport
(National Aviation University, 2023-12-27) Isaev, Rustam; Ісаєв, Рустам
Planning is the process of determining objectives, strategies, and activities to achieve them over a period of time, based on assumptions about the future likely conditions of the plan. It is impossible to run an organization, however small, or to prepare even a sales forecast, without drawing up some elementary form of marketing plan. Often, however, managers simply take some quantitative indicators, to which they then adjust the statement of facts. This kind of action requires little effort, but demonstrates a clear lack of understanding of the marketing planning process. A marketing plan is one of the tools to accomplish the task at hand. As a document with a formal structure, it obliges the person who writes it to present their thoughts, facts and conclusions in a coherent and logical manner so that they can be understood by others.