Кваліфікаційні роботи здобувачів вищої освіти кафедри менеджменту зовнішньоекономічної діяльності підприємств

Permanent URI for this collectionhttp://er.nau.edu.ua/handle/NAU/41459

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    Improving the effectiveness of the product policy of limited liability company «Technocom», taking into account world experience
    (National Aviation University, 2020-12-23) Kryvoshei, Daria Serhiivna
    Qualification work is devoted to the study of the effectiveness of the company's product policy, development of proposals to improve the effectiveness of product policy and evaluation of the economic efficiency of these proposals based on the limited liability company “Technokom” activity. The relevance and practical value of the chosen topic of research, the main purpose, objectives, subject, object and scientific methods of research are determined in the introduction of the qualification work. The work is devoted to the theoretical foundations of the product policy of the business entity: reveals the essence of the main components of the product policy of the firm, identifies the types of product strategies of the enterprise, describes the impact of food industry on the product policy. The work contains the general characteristic of the investigated enterprise, the analysis of its financial and economic activity. The main competitors are described, financial results of activity are presented, efficiency of a commodity portfolio of the company is analyzed, the market share of each element of a commodity portfolio is calculated, conclusions about the revealed prospects of development of certain strategic economic units (product categories) are formulated in the second chapter of the bachelor thesis. The work describes the main directions of improving the efficiency of the product strategy of the enterprise, considers the proposal of horizontal differentiation of the product portfolio of the enterprise and analyzes the economic feasibility of this proposal.