Ethnocultural Semantic Components in Forming Commercial Naming
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Date
2019-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Аграр Медіа Груп
Abstract
It is a well-known fact that commercial names play a dramatic role in
attracting new audience. The article investigates two trends in contemporary
Russian naming: using lexis with ethnocultural semantic components (e.g.
exotic vocabulary, precedent phenomena, and national onomastic elements)
and applying creative linguistic techniques. The sphere of commercial
naming is characterized by increased linguistic creativity determined by
pragmatic reasons. Commercial names appear as a result of this
extraordinary linguistic creativity.
Description
Keywords
commercial name, urbanonym, ethnocultural semantic components, linguistic creativity, toponyms
Citation
Kameneva N. Ethnocultural Semantic Components in Forming Commercial Naming Фаховий та художній переклад: теорія, методологія, практика: збірник наукових праць / за заг. ред. А.Г. Гудманяна, С.І. Сидоренка. – К.: Аграр Медіа Груп, 2019. – 404 с.