Cultural studies approach to mass-media as a factor of mankind’s socio-cultural development

Abstract

The article is devoted to cultural studies concepts of massmedia aimed at investigating the impact of media on the socio-cultural development of society. These concepts allow identifying the mass media with the principal way of giving people information about culture to join it, analysing the interaction of media-system with relevant cultural values, investigating media role in the evolution of world civilizations and forming specific socio-cultural systems.

Description

Keywords

media culture, mass media, mass communication, cultural approach

Citation

Orochovska L. and Abysova М. Cultural studies approach to mass-media as a factor of mankind’s socio-cultural development / Liudmyla Orochovska and Мaria Abysova // International science conference SPbWORCE – 2016 «SMART City» (November 15-17, 2016, Peter of Great Saint-Petersburg Polytechnic University, Institute of Civil Engineering, Russia). – 2017. – Volume 106.